Project 2: Hope Downs Tender Submission Visual Branding
Brief: To design and produce a visual 'look and feel' that represented Hope Downs on ring binder and tabbed divider sets, while allowing individual submissions to look unique, yet still feel like a family of binders when together.
Rationale: We designed a ‘rough and rugged’ concept which was relevant to the project and the East Pilbara environment. The graphics represented equipment which was to be used during the project and for the life of the mine site. Most importantly, they visually suggested the working relationship between John Holland and the client – a collaboration of experienced and skilled people at the forefront of the project. We also recommended colour coding each of the Hope Downs 4 tenders to ensure they individually stood out.