Project 1: Scitech Activity Campaigns
Brief: Scitech runs activity programs for schools and families throughout the year. In 2011 we were asked via Animation Artroom to help promote two new exhibitions for Scitech – one for CHEMFEST and the other for 'Whodunit'. CHEMFEST was a celebration of the incredible role chemistry has in our everyday lives. With 'Whodunit', forensic scientists including an entomologist and bone experts presented to children how sand, bullets and footprints can all give clues about a suspect! A suitable character was needed for this TV commercial.
Rationale: For the 'Whodunit' campaign, a Sherlock Holmes-styled character, Mr Maggot was sketched, designed and animated in 2D using Adobe Flash. The TV advertisement aired from June 30th, 2011. Click here to check it out.